My / Designs: During my time designing and directing for W Hotels, I was fortunate enough to have the opportunity to conceptualize, art direct, and execute an number of fashion show events at Mercedes Benz Fashion Week at Lincoln Center in New York City.
In the Spring of 2011 myself along with my colleague Mats Hakansson had been given an extraordinary opportunity to not only conceptualize the show, but also art direct all the photography and film for the Global Glam line of clothes and accessories showcased. All inspired by the unique narratives of three new W Hotel locations – W Taipei (Nature Electrified,) W Austin (Remix,) and W Mexico City (Masquerade.) A truly holistic approach with attention paid to every detail. It is still one of my favorite projects to this date.